Content Lead - Dutch
Mar 2021 - Present London, England, United Kingdom
Achievements & responsibilities - Managing the Dutch content team at FARFETCH with eleven writers in London and The Netherlands - Leading the launch of the new FARFETCH Beauty category in Dutch, including setting up our ToV for CRM, marketing, UX and product, on-boarding and training new talent and executing the creation of 5.000+ product descriptions for Charlotte Tilbury, Gucci Beauty, La Mer and more - Execute the Dutch content revamp and establishing the tone of voice for CRM, marketing, UX, SEO and product - Establishing a language inclusivity and conscious guide for The Netherlands - Coordinating the Dutch Fashion Feed in collaboration with our SEO executive and SEO writer to create SEO friendly copy - Write fashion articles for the Dutch Fashion Feed - Supporting the launch of the NMT engine - Leading exclusive projects for the launch of AZ Factory, Burberry's Olympia bag, Gucci and There Was OneAchievements & responsibilities - Managing the Dutch content team at FARFETCH with eleven writers in London and The Netherlands - Leading the launch of the new FARFETCH Beauty category in Dutch, including setting up our ToV for CRM, marketing, UX and product, on-boarding and training new talent and executing the creation of 5.000+ product descriptions for Charlotte Tilbury, Gucci Beauty, La Mer and more - Execute the Dutch content revamp and establishing the tone of voice for CRM, marketing, UX, SEO and product - Establishing a language inclusivity and conscious guide for The Netherlands - Coordinating the Dutch Fashion Feed in collaboration with our SEO executive and SEO writer to create SEO friendly copy - Write fashion articles for the Dutch Fashion Feed - Supporting the launch of the NMT engine - Leading exclusive projects for the launch of AZ Factory, Burberry's Olympia bag, Gucci and There Was One
Senior Content Writer - Dutch Jan 2020 - Feb 2021 London, United Kingdom
Achievements & responsibilities - Managing the Dutch content team at FARFETCH with six writers in London and The Netherlands - Establishing the Dutch tone of voice, which is captured in a ToV guide with best practices, competitors and research about our target audience - Leading the rebrand of our loyalty program FARFETCH Access - Leading a rebrand of the FARFETCH app for iOS and Android - Execute the launch of FARFETCH Second Life - Establishing a new slogan for the 'Open Doors' rebranding campaign in September 2020 - Launching the Dutch Fashion Feed - Leading the delivery of content optimisation for SEO - Creating inspiring marketing copy, suitable for the Dutch customer
Content Writer - Dutch
Apr 2019 - Dec 2019
London, United Kingdom
Achievements & responsibilities
- Transcreating inspiring marketing copy for our HP articles, emails and push notifications
- Transcreating UX copy suitable for the Dutch market
- Executing the optimization of our product information
- Leading our team of product freelancers and being their point of contact
- Guarding the quality of the copy and our Dutch tone of voice by sub-editing copy and performing regular quality checks
Freelance Content Writer - Dutch Dec 2018 - Mar 2019 London, United Kingdom Achievements & responsibilities - Translating product and UX copy from English to Dutch - Contributing to the FARFETCH X Claude Montana campaign by translating content and subtitles for videos
